When I was a kid at school they did this drunk driving seminar where they had the grim reaper come in to class and pull a student every thirty seconds as if they'd died from drunk driving. THey also did this huge assembly and staged a crash including flying some of the kids out in a helicopter. The "driver" had to go to jail and stuff and the kids had to write good-bye letters to their parents it was messed up. Those commercials are terrifying but wow.